This PR box was designed to be a part of the "Have Lillet Your Way" campaign.

Highlighting the versatility of Lillet, it contains everything needed to make several different cocktails. The influencer, media member, or client who received the gift box learned about the brand origins, the product, and the recipe for a perfect Lillet cocktail through a sensory-focused brand experience.

The box’s natural, authentic, and playful design reflects Lillet’s brand identity. The wooden crate is also a fun way to evoke imagery of fresh fruit: an ingredient which can be found as a garnish in many Lillet cocktails. Additionally, the gift box was created to be an aesthetic object that can be kept to store other items or to be repurposed for other uses.